Milano Design Award is the prize that celebrates the best exhibition design of Milano Design Week.
Reaching its 7th edition, Milano Design Award 2017's goal is to select and elect, through an international jury, the best exhibition project of Milano Design Week, according to four fundamental qualities that define an installation: concept, technology, storytelling and engagement by IED. Furthermore, each of these qualities will constitute a category itself, plus the new "The Unicorn" category and the Press Choice.
This year, Milano Design Award is also celebrating designer and companies who have made the history of Fuori Salone.
Milano Design Award is a project created by elita - enjoy living italy, in collaboration with Fuorisalone.it, IED-Istituto Europeo di Design and Valverde, under the patronage of Comune di Milano.
Starting from 2016 it has become a project shared by Milano Fuori Salone committee and supported by the major design districts: 5VIE art+design, Brera Design District, Milano Space Makers, Porta Venezia in Design , Superstudio Group, Tortona Design Week, Triennale di Milano, Ventura Projects and Zona SantAmbrogio.
Atelier Forte "Sleipnir Troll"
AtelierForte, run by Italian artist and architect Duilio Forte, is the maker of "Sleipnir Troll", given as prize for the previous editions of the award.
Sleipnir is, in Norse mythology, Odin's horse. Gray color, is the best horse that exists, the fastest. He can ride the sky and water, and also along the other worlds. Its name literally means "one who slips quickly". For Duilio Forte it is the symbol of exploration, discovery and achievement.
The impact of Milano Design Award
Thanks to its capacity to draw an ideal map to orientate throughout the chaos of the Design Week, Milano Design Award is also a great tool to boost visibility and create awareness about the best exhibitions.
Many exhibitors verified the positive impact on visits after winning one of the Milano Design Award prizes.